Ad of the Week: Lynx, ‘The chain’, by BBH


Bartle Bogle Hegarty have produced ‘The chain’ for Lynx to promote Lynx Attract, which includes a female fragrance. BBH has also developed two Facebook apps, “Anarchy Matchmaker” and “Kissing Chaos” which will be rolled out across various markets. Facebook users are asked to film themselves in poses where they appear to be kissing someone. That content will then go on to feature in a music video, where a stranger will be edited into the footage. The results are then posted to their Facebook profiles and the Axe fan page.


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Ad of the Week