In this week’s Week in Review: Accenture bolsters its programmatic media buying arm with Adaptly acquisition, Verizon writes Oath’s value down to just $200 million, and social media sites […]
The Ad Tech CEOs Make Their 2019 Predictions
As 2018 draws to a close, it’s time once again to invite ad tech CEOs to try their hand at a sport of fortune telling. Will Amazon establish itself […]
AppNexus Announces “Fee-Transparent” SSP
AT&T-owned ad tech company AppNexus today announced that it is offering a “fee-transparent” supply side platform (SSP), thanks to a series of deals with publishers and third-party transparency companies. […]
Will HbbTV be Google’s Beachhead into TV Advertising?
When the HbbTV (Hybrid Broadcast Broadband TV) association announced a slate of seven new members back in October, one name stood out – Google. Whilst Google already has a […]
The WIR: Unilever CMO Keith Weed Steps Down, Mediaset Launches New Streaming Service, and Three Ad Tech Companies Confirm Layoffs
In this week’s Week in Review: Unilever’s long-serving CMO Keith Weed steps down, Mediaset launches a new streaming service, and three ad tech companies confirm staff layoffs. To receive […]
UK Broadcasters Warn MPs that Brexit Cliff Edge Would Cause “Huge Disruption”
UK broadcasters have told British MPs they must avoid a Brexit “cliff edge” which could cause “huge disruption for the UK’s international broadcasting sector, its workforce and its suppliers”. […]
INVIDI Acquires Ooyala’s Ad Tech Division
INVIDI, an ad technology company specialising in addressable TV advertising, has announced it is acquiring the ad tech division of video distribution business Ooyala for an undisclosed fee. The […]
How the Duopoly’s Brand Safety Scandals are Hurting News Publishers
Many publishers and broadcasters have seen the brand safety scandals that have bogged down Facebook and YouTube over the past few years as an opportunity to capitalise on advertiser […]
The WIR: US Justice Department Charges Eight with Ad Fraud, Ofcom Chief Calls for Joint UK Streaming Service, and Advertising ID Consortium Releases Proof of Concept
In this week’s Week in Review: The US Department of Justice takes action against ad fraud, Ofcom’s Sharon White calls for UK broadcaster collaboration on a joint streaming service, […]