UK independent agency Infectious Media has announced today it is joining forces with US-based digital marketing services company Kepler Group, a move designed to give each company global reach […]
Prebid Puts Publishers in Control with SharedID Solution
Open source unified auction solution Prebid has released a new publisher-controlled identifier, SharedID, which it says launches with support from companies including Insider Inc, News Corp, CafeMedia, Publishers Clearing […]
The Sell-Side View: Q&A with Meredith Corp’s Marla Newman and Jason Lidofsky
In this edition of ‘Sell-Side View’, we speak with Marla Newman, EVP of digital sales and Jason Lidofsky, executive director of video strategy and sales activation at Meredith Corp. […]
Making a Market: Exploring the CTV Advertising Opportunity
This year has seen consumer viewing on connected TV shoot up in Europe; now the ad industry has to make sure all the right pieces are in place to […]
The WIR: UK Establishes New Regulator to Handle Facebook and Google, Channel 4 Prioritises Digital Over Linear, and Snapchat Commits $1 Million Per Day to TikTok Competitor
In this week’s Week in Review: The UK government announced a new regulator to handle tech giants, Channel 4 commits to prioritise digital growth over linear ratings, and Snapchat […]
The Industry Analysts Make Their 2021 Predictions
It’s less than a month until Christmas, which means it’s that time of year when we start looking towards the industry trends and forces which will shape the year […]
Demand Path Optimisation Explained
ISBA’s study into programmatic supply chains released towards the start of the year confirmed what most in the industry already knew: there’s still a lot of inefficiency and a […]
VideoWeek Podcast #18, Sir Martin Sorrell, S4 Capital
This week’s guest is Sir Martin Sorrell, executive chairman at S4 Capital. Sorrell joins Vincent Flood, VideoWeek’s Editor-in-Chief, to discuss his views on WPP, the antitrust moves against the US […]
Influencer Marketing is Moving into Measurable Outcomes
While influencer marketing has grown significantly over the years, some marketers have remained sceptical about how effective it really is. In our ‘Buy-Side View’ series of interviews with marketers, […]
The WIR: Max Schrems Files Privacy Complaint Against Apple, BuzzFeed Buys HuffPost, and PubMatic Lines Up a $75 Million IPO
In this week’s Week in Review: Privacy activists file a complaint against Apple in Europe, BuzzFeed buys HuffPost, and PubMatic prepares to go public. To receive an update on […]
