In this week’s Week in Review: YouTube plans to completely shut off third-party pixel tracking next year, Tubi announces a UK launch, and the Washington Post released a new […]
Why Tubular Labs is Bringing TV-Like Measurement to Social Video
While both digital native and traditional media companies are finding big audiences for their content across different social video platforms, the fact that metrics are often self-reported by these […]
Telegraph Group Doubles Down on Subscription-First Strategy after Steep Profit Drop
UK publisher The Telegraph Group today reaffirmed its commitment to its subscription-first strategy as it reported disappointing financial results in which profits before tax fell by 88 percent to […]
As OTT’s Barriers to Entry are Lowered, we Must Protect Against Fraudsters
As OTT and CTV take up a larger share of advertisers’ media budgets, the industry is keen to avoid problems we’ve experience in the digital world around brand safety, […]
From Apocalypse to Opportunity: What to Expect at New Video Frontiers 2019
Next week over 500 brands, agencies, broadcasters, publishers and technology companies will gather in London for New Video Frontiers, Europe’s leading video & OTT advertising conference. Here Vincent Flood, […]
The WIR: Facebook Agrees Settlement Over Video Metric Inflation, Google Announces Cookie-Free Frequency Management Tool, and Publicis Shares Fall to Seven Year Low
In this week’s Week in Review: Facebook agrees a payout over inflated video metrics, Google announces a “privacy conscious” solution for frequency management, and Publicis posts disappointing Q3 results. […]
Can Probabilistic and Deterministic TV Analytics Co-Exist?
There are two core approaches to cross-device tracking and attribution – probabilistic and deterministic, but how different really are these two methods? Here Vinnie Khurana, head of sales UK […]
Why CTV is the Linchpin of Multichannel Strategies
A number of demand-side platforms and supply-side platforms are reporting connected-TV inventory to be an increasingly important source of revenue, as more inventory is made available and the buy-side […]
How Can AVOD Cater to Audiences who are Accustomed to Ad-Free Viewing?
While subscription video on-demand (SVOD) services found strong early success on over-the-top (OTT) platforms, ad-supported (AVOD) services are now starting to catch up. This is well demonstrated by how […]
Broadcasters Must Digitise Ad Buying, or Risk Losing More Money to Social Platforms
As consumer viewing habits continue to shift from linear television to video anytime and anywhere, advertisers are forced to contend with how best to re-allocate budgets to ensure optimal […]
The WIR: Comcast Brings Google Complaints to Congress, Vice Buys Refinery29, and Zuckerberg Plans to Fend Off TikTok
In this week’s Week in Review: Comcast brings complaints against Google before US congress, Vice completes its acquisition of Refinery29, and leaked conversations hint at Mark Zuckerberg’s plans to […]