In this week’s Week in Review: Roku are reportedly pondering their IPO, Discovery and Scripps shares have risen following a reported return to merger talks, and Unilever reports that […]
TV Industry Can’t Afford to Overlook the Convergence of Martech and Ad Tech
Whilst the TV has made some significant strides in terms of moving forward on developing data-driven offerings over recent years, there’s still a tendency to focus mainly on the […]
Sizmek to Acquire Rocket Fuel for $145 Million
Ad technology company Sizmek today announced it has entered into a definitive acquisition agreement with Rocket Fuel, a predictive marketing platform, will offer $2.60 per share in cash for Rocket Value, which […]
Video Needs to Learn some New Tricks from an Old Dog
Recent concerns around brand safety are casting all of digital video in a poor light. It’s a sledgehammer approach to a problem that requires a scalpel says John Tigg, […]
The WIR: Sky Loses PGA Golf Rights, France’s New Publisher Co-op to Take on the Duopoly, Channel 4 Posts Record Revenue Despite Brexit Ad-Spend Decline
In this week’s Week in Review: Sky loses the rights to the PGA championship, digital publishers in France have launched a partnership to takes on the digital ad duopoly, […]
Upfronts and Analytics: Opening Up a New Advertising Front
The upfronts events in the US are sometimes held up as being an example of how ‘legacy media companies’ go about trading media. However, as Luis Chaves, Managing Director […]
Blockchain can Deliver Proper Attribution and Enhance Innovation says MadHive’s CEO
If blockchain technology can deliver what many say it will to ad tech, the industry could be set for a revolution in transparency, the way data is shared and […]
OTT is Becoming an Increasingly Important Part of Vevo’s Revenue
Vevo has embraced OTT more than most publishers and their app can be found on most of the leading platforms. The music service is best known for having one […]
The WiR: Accenture Touts AI-Driven Programmatic Video, Google is Experimenting with VR Ads, ISBA Says Fox’s Takeover of Sky is ‘Threat to Advertisers’
In this week’s Week in Review: Meetrics and SpotX are joining forces for video audience verification and attention data, YouTube is reportedly offering $3 refunds to advertisers over brand […]
TV Advertising has a Product Problem, Not a Process Problem says Simulmedia’s CEO Dave Morgan
Few people in the industry understand the nuances of both digital and TV advertising better than Dave Morgan, the CEO and founder of Simulmedia, a company whose buy-side platform […]
TV Industry’s First Part Data Should Not be Underestimated says Smartclip’s CEO
One of the main reasons platforms like Facebook and Google are able to account for so much of digital growth is the strength of their data. This is often […]