In this week’s Week in Review: Amazon steps up its ad game with its Premier League Debut, TikTok’s privacy concerns continue, and GroupM sets out a bullish forecast for […]
RTL and ProSieben’s Addressable TV Venture Goes Live and Eyes Up European Expansion
D-Force, a joint venture for selling addressable TV advertising announced by ProSiebenSat.1 and Mediengruppe RTL Deutschland earlier this year, today formally begun operations in Germany. Through d-force, both broadcasters […]
The UK Market Needs to Learn from America’s CTV Successes
Connected-TV adoption has grown quickly in the UK over the past decade, but CTV advertising hasn’t yet fulfilled its potential. Here Bill Swanson, VP EMEA at Telaria, looks at […]
The Industry’s Diversity Debate Rewards People for Not Doing Very Much says POCC’s Nana Bempah
Founded last year, POCC is a community of people working in the advertising and creative industries dedicated to improving the experiences of black and brown people within the industry. […]
The WIR: ProSieben and Discovery Launch Joyn Plus+, Mediahuis Explores Acquisition of The Telegraph, and UEFA Considers a Move into Champions League Streaming
In this week’s Week in Review: Mediahuis considers buying The Telegraph, UEFA touts a potential move into OTT, and Discovery and ProSieben take the “add a plus on the […]
How Can Brands Best Protect Themselves on CTV?
As ad spend on connected-TV grows, there are still a number of key issues which need to be ironed out. Some will require changes from OTT platforms themselves and […]
How OTT Is the Next Frontier for Consent Everywhere
As the targeted advertising on connected TV and over-the-top (OTT) platforms continues to grow, there are obstacles that need to be overcome for obtaining consent from audiences for use […]
The Ad Tech CEOs Make Their 2020 Predictions
There’s just under a month to go until most of us will be wrapping up the calendar year for the Christmas break, which means it’s time to start looking […]
The WIR: UK Publisher Revenues Fall 3.7 Percent, YouTube Adds Nielsen TV Data to Reach Planner, and IAS Buys ADmantX
In this week’s Week in Review: UK publisher revenues fall, YouTube competes for TV dollars, and IAS buys ADmantX. To receive an update on the industry’s top stories every […]