In this week’s Week in Review: W3C is set to ask Google for an extension to its cookie deadline, Magna revises its ad spend forecasts, and ProSieben’s CEO Max […]
New Consumption Habits Will Drive Cross-Platform Video Strategies
[This is a sponsored post by PubMatic, written by Emma Newman, CRO EMEA at PubMatic] TV and streaming services’ viewership is rising as isolation measures related to the COVID-19 […]
The Analysts’ View: How Will COVID-19 Impact Media and Advertising?
While the industry is coming to terms with the seismic changes being caused by the coronavirus pandemic, there is still a measure of uncertainty around exactly how media and […]
CPMs are More Stable Than Might’ve Been Expected says Amobee CSO Philip Smolin
Over the past few weeks, advertisers have had to rapidly adjust to the impact of the coronavirus pandemic. Audience’s media consumption patterns are changing, as people seek out reliable […]
Q&A: Justin Gupta, Head of Broadcast & Entertainment Strategic Partnerships at Google UK & Ireland
While Google has made some well publicised moves in the TV space, including a recent deal with French telco Bouygues Telecom and a deal back in 2018 with Disney, […]
Ofcom Tells Broadcasters It Will Prioritise Enforcement Against Harmful Coronavirus Coverage
The UK’s communications regulator Ofcom today told broadcasters that it would make investigating complaints relating to coverage of COVID-19 its priority, as it issued guidance to UK broadcasters on […]
The WIR: Sports Cancellations Continue to Hit Broadcasters, IGTV Confirms Plans to Run Ads, and Media Consumption Rises Amid Coronavirus Isolation Measures
In this week’s Week in Review: Sports broadcasters have continued to grapple with the fallout of sports cancellations, IGTV confirms plans to run ads, and various media companies report […]
The Trade Desk Inks Deal to Sell TikTok Video Ads Programmatically
Demand-side platform The Trade Desk announced today it has inked a deal with short-form video sharing platform TikTok to sell its in-feed video ads programmatically in 11 Asia-Pacific markets […]
VideoAmp Buys Attribution Specialist Conversation Logic, Fox Acquires Tubi
Two major deals have been completed over the last couple of days, with VideoAmp buying Specialist Conversion and Fox Corp buying Tubi, an encouraging sign that businesses are still […]
Is Contextual Targeting Safe in a Privacy-First World?
Many anticipate that as digital privacy protections around the world tighten and browsers sunset third-party cookies, we’ll see more advertisers turn to contextual targeting in order to reach their […]
Media & Advertising Shares Continue to Fall as Coronavirus Prevention Measures Intensify
Media and advertising share prices have continued to plummet over the weekend as countries around the world have tightened the measures they’re taking to help slow the spread of […]