Over-the-top (OTT) platform and hardware maker Roku today announce new analytics and planning tools for OTT advertisers, making a play for linear TV ad spend by allowing more direct […]
Evolving Ad Fraud Tactics will Drive Losses to $42 Billion This Year
Increasingly sophisticated tactics from fraudsters will drive total global ad fraud losses to $42 billion this year, according to a new study by Juniper Research. This marks a 21 […]
Broadcasters Go OTT: Can Britbox Rival Netflix?
UK broadcasters got something of a wake-up call last year when Ofcom reported that paid subscriptions to video on-demand services in the UK have overtaken subscriptions to traditional pay-TV […]
The WIR: AT&T Unveils a New Video Ad Marketplace, RTL Posts Strong VOD Subscriber Growth, and Disney Takes Control of Hulu
In this week’s Week in Review: AT&T announced its new video ad marketplace ‘Community’, RTL Group reports 59 percent growth of its VOD subscriber base, and Disney secures a […]
Can Influencer Marketing be Automated?
The rise of ‘micro-influencers’, social media personalities whose followers number in the thousands, rather than the millions, has given brands a new way to advertise to audiences through endorsements […]
Both Advertisers and YouTube Appear to Be Pulling Back from Six Second Ads
Advertisers are shifting away from YouTube’s six-second ‘bumper’ ad format, spending more on 15 second and 30 second formats, according to analysis from advertising intelligence platform MediaRadar. The study […]
Apple TV App Launches in 100 Markets, with Samsung the First TV Manufacturer to Offer App
The new Apple TV app, Apple’s TV is now available in over 100 countries across iPhone, iPad, Apple TV and select Samsung smart TVs. Via the app, customers can […]
Will Voice be a Game Changer for TV and OTT?
It’s still relatively early days for voice control’s integration with smart TVs and their peripheral devices – but this is rapidly changing. Several device makers have invested significantly in […]
The WIR: Roku Doubles it Video Ad Impressions, ITV’s Ad Revenues Slide, and Facebook Tweaks its Video Ranking Algorithm
In this week’s Week in Review: Roku posts strong Q1 results, ITV reports falling ad revenues, and Facebook updates its algorithm for ranking video content. To receive an update […]
The Buy-Side View: Q&A with Montblanc’s Maria Gräfin von Scheel-Plessen
In this week’s ‘Buy-Side View’, we speak with Maria Gräfin von Scheel-Plessen, global media manager for German luxury brand Montblanc. In this interview, von Scheel-Plessen discusses how being a […]
Google Tightens Controls Over Cookie-Based Tracking on Chrome
Google today officially unveiled new privacy updates to its Chrome browser, revealing that it’s releasing new controls for monitoring and blocking online tracking, and increasing its own ability to […]