Taboola made its name through its native-style content recommendation links that sit alongside news articles, but since acquiring ConvertMedia back in 2016, the company has incoporated in-feed video into […]
The WIR: WFA Launches Data Transparency Manifesto, Axel Springer Loses AdBlock Plus Court Case, and AppNexus Reports 200 Percent Revenue Growth for Microsoft Video Inventory
In this week’s Week in Review: The WFA launches a manifesto for online data transparency, Axel Springer loses its legal case against AdBlock Plus, and AppNexus reports strong monetisation […]
NBCUniversal Aligns with OpenAP for Unified Advanced Advertising Standards
US broadcaster NBCUniversal announced today that it’s aligning with OpenAP, a broadcaster consortium made up of Fox, Turner and Viacom, to work on the development of new platforms for […]
IPA Bellwether Report Predicts Muted 2018 Growth for UK Ad Spend
UK ad spend is set to rise by just 0.8 percent this year according to the Institute for Practitioners in Advertising’s (IPA) Q1 2018 Bellwether Report. Despite many agencies […]
More Brand Safety on YouTube is Possible with the Right Controls says OpenSlate’s Jimmy Butchart
While YouTube has taken steps to fortify brand safety on its platform after a series of scandals over the past year, several third party companies such as OpenSlate now […]
The Industry Reacts to Martin Sorrell’s WPP Exit
Adland is still reeling from Martin Sorrell’s announcement last week end that he is stepping down as CEO of WPP in the midst of an internal investigation into allegations […]
The WIR: Spotify Partners with Hulu for Content, European Commission Raids Fox Office, and Liberty Global Invests $7.5 Million in Samba TV
In this week’s Week in Review: Spotify and Hulu partner for a new joint subscription, the European Commission raids a London-based Fox office over sports rights cartel concerns, and […]
BidSwitch Report Major Progress on Ads.txt, but Video Lags Behind
Data from BidSwitch exchange shows video inventory is lagging behind display for ads.txt adoption, and that relatively high numbers of advertisers are still choosing to buy from unauthorised sellers. […]
UK House of Lords Calls for Competition Watchdog to Gather Evidence on Role of Facebook and Google
The UK’s House of Lords today called for the Competition and Markets Authority (CMA) to investigate the digital ad industry and explore whether the competition laws are enough to […]
Three Experts Weigh In on Blockchain’s Viability in Advertising
Blockchain has been a contentious issue in adland over the past couple of years. One the one hand, many of those talking about it are the people who are […]
Reach vs Effective Reach: How Clichés Can Help Make the Most of Your Video Campaign
Digital advertising is perhaps as prone to clichés and buzzwords as any other tech industry, but just because a phrase or idea has become a cliché doesn’t necessarily mean […]