In this week’s Week in Review: Instagram launches a new YouTube competitor, UK publishers unite for a new ad alliance, and reports emerge that AT&T is close to buying […]
How Advertisers Can Use KPIs to Boost Their Competitive Advantage
Most advertisers recognise the importance of using the right Key Performance Indicators (KPIs) to measure their ad campaigns, but as a recent IAB survey revealed, relatively few are active in […]
How Can the Video and TV Ad Industry Create Greater Equality for Women?
The digital ad industry seems to be waking up to the need to take action to promote a more equal workplace for people of all gender, with the topic […]
Oath Launches Programmatically Served Virtual Reality Ad Offering
Verizon’s publishing subsidiary Oath announced at the Cannes Lions festival that it’s launching programmatically traded virtual reality (VR) ads, claiming to be the first company to do so. The […]
2018 Cannes Lions Preview: the Video & TV Highlights
The Cannes Lions 2018 festival kicks off today, returning this year with something of a revamped format after both Publicis and WPP made some very public large complaints over […]
The WIR: AppNexus Launches Guaranteed Views, Reports Emerge of FBI Investigation of Ad Industry, and AT&T Completes Time Warner Takeover
In this week’s Week in Review: AppNexus launches ‘Guaranteed Views’ for its programmatic marketplace, Campaign reports that the FBI is investigating the ad industry, and AT&T completes its $80 […]
Channel 4 Becomes First UK Broadcaster to Partner with Google Assistant
Channel 4 has announced it’s become the first UK broadcaster to partner with Google’s voice control platform Google Assistant. The integration will mean owners of a Google Home or […]
Will We See a Broadcaster Exodus Post-Brexit?
The UK has established itself as arguably Europe’s primary broadcasting hub, with many international broadcasters including Disney and Turner International using London as the home of their European operations. […]
Claims of Ad Tech Transparency Should be Backed Up with Evidence says Telaria’s Mark Zagorski
Supply-side ad tech company Telaria announced last month it had reached 100 percent fee transparency, having brought in a big four accounting firm to conduct an independent review of […]
The WIR: Apple Blocks Facebook Tracking, Facebook’s Privacy Woes Continue, and Unilad is “Exposed”
In this week’s Week in Review: Apple reveals plans to block Facebook’s tracking of users while also planning to launch its own ad network, Facebook faces fresh privacy concerns […]
Amazon Secures Rights for Premier League Streaming
Amazon has secured the final UK live broadcasting rights package for Premier League football matches for three seasons from 2019, the Premier League announced today. Amazon’s package holds the […]