Identity resolution specialist LiveRamp announced today it has agreed a deal to buy media measurement company Data Plus Math for $150 million in cash and stock, an acquisition which […]
Rewarded Video Has Hit the Mainstream says Activision Blizzard’s Carroll
Attendees at the Cannes Lions this week will have noticed the area outside the Palais, where the Snap Ferris wheel once stood, was replaced by an installation set up […]
The WIR: UK’s Data Watchdog Condemns RTB, YouTube Faces an FTC Child Protection Probe, and Quibi’s Ad Sales Top $100 Million Before it’s Even Launched
In this week’s Week in Review: The ICO condemns RTB, YouTube faces an FTC investigation over child protection issues, and Quibi books $100 million in ad sales before it’s […]
From Fiction to Reality – A Look at the Emerging Use Cases for Blockchain in Advertising
The use of blockchain and its potential use cases in advertising has been an industry discussion point for a few years now. The hype cycle started around the start […]
How Jungle Creations Used Social Analytics to Launch a Restaurant Chain
With Facebook’s announcement last year that it would begin deprioritising publishers in its news feed many expected that the ‘social publishers’ would be hardest hit – those which had […]
The Buy-Side View: Q&A with Pernod Ricard’s Thibaut Portal
In this week’s ‘Buy-Side View’, we speak with Thibaut Portal, global head of media and content at French wine and spirits producer Pernod Ricard. In this interview, Portal discusses […]
2019 Cannes Lions Preview: The Video and TV Highlights
The Cannes Lions 2019 festival kicks off today, and for some of us attending that means our calendars filled up weeks ago. But for those of you still deciding […]
The WIR: Digital Drives Channel 4 Revenue Growth, Facebook Settles Over Video Metrics Misreporting, and Netflix and Amazon Dominate EU SVOD Subscriptions
In this week’s Week in Review: Channel 4 posts healthy annual revenues bolstered by All4, Facebook settles with advertisers over its misreporting of video metrics, and a new report […]
How the Conscious Advertising Network Wants to Bring Advertising’s Ethics In Line with its Tech
Yesterday saw the launch of the Conscious Advertising Network (CAN), a coalition of advertisers pledging to help drive an ethical renaissance in the advertising industry. But as we’ve seen […]
Evidence-Based Creative and the Mysterious Case of the Iridescent Birds
Grant Gudgel is VP, Head of Teads Studio. For many years now there has been a healthy tension between the creative side of the industry and those who would […]
Are We Winning the War on Ad Fraud?
Trying to gauge the current state of ad fraud can be tricky – one week a new report will suggest we’re turning the tide against fraudsters, and the next […]