The Hybrid broadcast broadband TV (HbbTV) standard is now found on the majority of smart TVs sold in Europe, but is currently mostly being used for red button applications […]
The WIR: Google’s Fraud Refunds, Uber Sues Fetch, and Roku Doubles IPO Price
In this week’s Week in Review: Google introduces anti-fraud initiatives for DoubleClick Bid Manager, Uber sues Fetch after claims it lied about the effectiveness of its advertising, and Roku […]
Addressable TV’s Measurement Challenges can be Overcome says Videology’s John Tigg
One challenge for addressable TV advertising is measuring it’s effectiveness, which is made difficult by the fact that viewers are split across multiple platforms and it’s hard to know […]
Consumers are Likely to Stop Apps from Using Location Data says Clearchannel Outdoors’s Cadi Jones
Consumers are gaining greater control over privacy of their data, both through legislation such as the upcoming General Data Protection Regulation in the EU, and through companies like Apple […]
Use of Illegal Set Top Boxes Costs UK Industry £9 billion Per Year
Over one million illegal set-top boxes were sold within the UK over the last two years, fuelling intellectual property theft which is costing the UK an estimated £9 billion […]
Making Native Compete with Standard Formats via Header Bidding
As the trend toward user-friendly advertising grows, so does usage of native: ads that look and feel like natural content. In fact, by next year native ads are due […]
Apple Set to Launch Anti-Tracking Update for Safari, Amid Advertisers’ Protests
Apple’s ‘Intelligent Tracking Prevention’ will arrive on iPhones and iPads tomorrow as iOS 11 is rolled out, preventing third parties from tracking Safari users for more than 24 hours. […]
The WIR: IAB Europe Launches New Push Against EU Privacy Proposal, Mindshare Launches ‘Anna’ Programmable Media Service, Fox Sky Bid Referred to Competition & Markets Authority
In this week’s Week in Review: European broadcasters have launched their combined programmatic video exchange to rival the duopoly, Mindshare has launched ‘Anna’ their programmable media service, and Fox’s […]
YouTube’s Original Content Strategy Expands To Europe
YouTube’s Chief Business Officer Robert Kyncl announced in his keynote speech at DMEXCO that YouTube is developing its first European ad-supported original programme, a football themed show called ‘Training […]
UK Ad Industry Successfully Curbs Brand Safety Risk
While brand safety risk is on the rise globally, it is actually decreasing in the UK as its advertising industry takes proactive measures to counter it, according to a […]
Why Advertisers Are Thinking Outside the Video Box
Spending on outstream video advertising is soaring as advertisers begin to understand its advantages over traditional formats. Here Andrew Buckman, Managing Director EMEA at outstream specialist Sublime Skinz, explains […]