In this week’s Week in Review: Jamie West is set to leave Sky, AT&T considers offloading satellite TV unit DirecTV, and Facebook brings its Portal video messaging hardware to […]
The Video & OTT Advertising Guide 2020 is Now Available to Download
For those of you who missed out on the physical copies of the Video & OTT Advertising Guide 2020 at DMEXCO, VAN is pleased to announce the guide is […]
The World’s Biggest Companies are All Betting Their Business on Digital Advertising
The changes we’ve seen at DMEXCO over the years reflect the maturation of the digital advertising market says Michael Rubenstein, president of AppNexus, a Xandr Company. While once startups […]
We Need to Break Down Walls Between Linear and Digital Sales Teams
We’ve reached a point where ad tech platforms allow transact digital and linear TV in a converged manner, but now but the buy-side and sell-side need to adapt their […]
Roku and Amazon Will Push European OTT to Up Its Game
Both Roku and Amazon’s Fire TV have announced further expansions into Europe in the past few weeks, and this will force the entire OTT ecosystem to continue to improve […]
Journalism Doesn’t Fit into a One Size Fits All Model says CNN’s Pippa Scaife
Since its founding in 1980, CNN has evolved from purely a 24-hour news channel into a multi-platform news broadcaster and publisher covering a much wider range of topics and […]
Siloed Data Can Lead to Tribal Warfare Within Organisations
There’s no excuse for businesses not to use data available to them to inform their decision making says Cameron Church, founder of Watching That, though it does have to […]
Why Less is More with Video Ad Campaign Exposure
Earlier this year, Sublime conducted research into the relationship between exposure to a video ad campaign and the user’s awareness of that campaign, and found that in many cases […]
Contextual Targeting Could Solve YouTube’s Child Privacy Problems
Earlier this month, YouTube was handed fines totalling $170 million over improper handling of children’s data on its platform – but these problems could be solved by contextual targeting […]
The WIR: Roku Expands its European Footprint, Apple TV+ Pricing Hints at Strategy, and US States Launch an Antitrust Probe into Google
In this week’s Week in Review: Roku expands its presence in Europe, Apple TV’s pricing hints at the overall strategy behind the product, and Google faces an antitrust investigation […]
Amid Mounting Regulatory Threats, Google Picks Up Two Legal Wins in Europe
The threat of increased regulation continues to loom over Google, with the recent antitrust investigations launched by 50 US states and territories adding to existing federal investigations in America, […]