In this week’s Week in Review: Schibsted suspends DBM over Google’s GDPR policy, Max Schrems launches first GDPR lawsuits, and Comcast confirms plans to buy Fox assets. To receive […]
The Industry Reacts to Accenture’s Move into Media Buying
Accenture took another big step into ad agency territory this week as it launched a new digital ad buying practice, “Accenture Interactive Programmatic Services”. Accenture is one of a […]
Publicis Unveils AI Platform Marcel
Publicis Groupe this morning unveiled its new AI platform, named Marcel after group founder Marcel Bleustein-Blanchet, which is designed to connect the company’s 80,000 strong global workforce and create […]
Privacy Pop-Ups 2.0: How Are Publishers Gaining Consent Under GDPR?
As the first point of contact with consumers, publishers are in most cases shouldering the burden of gaining user consent for data usage under the EU’s new General Data […]
Ad Industry Must Remain Flexible and Adaptable After GDPR Deadline, says OpenX’s McPherson
With the deadline for the EU’s General Data Protection Regulation (GDPR) less than a week away, there are many within adland still scrambling to reach compliance before May 25th. […]
The WIR: Google Pauses Autoplay Video Blocking, CBS Takes Shari Redstone to Court, and UK Sports Publishers Form Outstream Video Alliance
In this week’s Week in Review: Google temporarily suspends its blocking of autoplay video with audio on Chrome, CBS takes Shari Redstone to court in an effort to block […]
WFA Issues Demand for Reform of Digital Ad Ecosystem
The World Federation of Advertisers (WFA), a trade body which aims to represent the interests of marketers worldwide, today issued a ‘Global Media Charter’ in which it demands reform […]
Tencent Announces Ramping Up of Social Ad Load in Strong Q1 Results
Chinese tech giant Tencent announced today a steady increase of the ad load on its social media platform WeChat today as it released Q1 financial results which exceeded investors’ […]
Realeyes’ Dorota Smaggia on the Value of Six Second Ads
Six second ads have become increasingly popular on digital platforms like Snapchat and YouTube, where longer ads can deter users from watching content, and they’ve recently started appearing more […]
Publishers Banked on Facebook for Too Long, and Now They Can’t
Facebook’s deprioritisation of publishers on the News Feed earlier this year caused something of a crisis for those who had become reliant on the social network for distribution, but […]