One of the more interesting ad tech deals last year was Taboola’s acquisition of ConvertMedia, a provider of outstream video solutions. Taboola are one of the companies who have […]
Amazon’s Channels and the Platform Plays are Still Far from Being TV-Killers
One of the most common assumptions I hear — and read in parts of the trade press – -is that the TV industry will be killed off in its entirety […]
Tech Sessions: How we can Re-engineer Display Units for Video to Deliver a Better User Experience
Video has been served into display formats for a number of years now, but thus far in-banner video has often been an unscrupulous game where inventory is misrepresented (e.g. […]
The WIR: EU Fines Facebook for Privacy Violations, ITV to Launch Addressable TV within 12 Months, Apple and Amazon Call Truce
In this week’s Week in Review: Facebook faces multiple fines by the EU and France, ITV announce they are to launch addressable TV advertising within 12 months, and Apple […]
How Berlin-based Zeotap are Bringing Telco Data to the Mass Market
One of the more interesting ad tech startups to have emerged in Europe in recent times is Zeotap, a Berlin-based company focusing on bringing telco data to market in […]
Facebook Continues Its Assault on the Snapchat as Instagram Launches Lenses
Today Instagram finally introduced augmented reality face filters for Instagram Stories which will imitate the features that once set Snapchat apart from the competition. Users will now be able […]
Smart TV Walled Gardens will Fail if they go it Alone claims Samba TV CEO
Much of the attention on the OTT advertising market focuses the various platforms, bolt-on devices and of course apps like Netflix and Amazon Prime. The TVs themselves are often […]
The WiR: Vivendi Makes Offer to Acquire Groupe Bolloré’s Stake in Havas, Snap Shares Dive After Disappointing First Results, UK Advertisers Divided Over Ending YouTube Ad Boycott
In this week’s Week in Review: Vivendi makes offer to acquire Groupe Bolloré’s stake in Havas, Snap shares dive after disappointing first results, UK advertisers divided over ending YouTube […]
Digital Advertising Could Learn from Offline World when it comes to Brand Metrics
Digital advertising’s relatively sophisticated set of measurement techniques have been invaluable in terms of measuring actions like clicks, view-through rate or conversions. However, big brand advertising is often a more […]
AI Will be Used for Investigation and Creation as Much as Automation says Publicis Analytics Chief
As AI becomes more deeply embedded in the digital advertising industry, many have started to hypothesise about which parts of the ecosystem are most likely to be affected. As […]
Walled Gardens Don’t Deserve Their Bad Reputation says IPONWEB’s Golbere
Walled gardens – environments where media and often data are fenced off from open exchange buying – continue to rile many on the buy-side, to the point where even […]