In this week’s Week in Review: Advertisers allege that Facebook withheld information on its over-reporting of video metrics for a year, six ad exchanges team up to lay out […]
We’ll See GDPR-Like Legislation in the US Within Next Two Years says Simulmedia’s Dave Morgan
The massive acceleration we’ve seen in the converged TV space is presenting a lot of exciting opportunities, as well as a few challenges says Dave Morgan, CEO of Simulmedia. […]
Video Viewability Standards Aren’t Fit for Purpose for OTT says IAS’ Astbury
There aren’t really any industry standards for over-the-top (OTT) measurement at the moment says Integral Ad Science’s director of business development Paul Astbury. As players across the industry work […]
Agencies Must Communicate for P&G’s Multi-Agency Model to Work says Havas’ Houssaini
P&G is at the forefront of a movement among big advertisers who are looking to bring together talent from competing agency holding groups to work together on the same […]
Attribution Modelling is No Longer a Black Box Science says GroupM’s Simon Thomas
The growth of attribution modelling is helping advertisers better understand how different consumer touch points throughout a campaign contribute to driving a purchase. But while for a long time […]
We Need to Address Concerns About Data Leakage says SpotX’s Siotis
Brands are increasingly wanting to use their own data to buy media across broadcasters says SpotX Europe’s general manager of supply Leon Siotis, but given what we’ve seen historically […]
Why Voice Search Could be a Game Changer for OTT
Much has been made of the ability of voice search to disrupt Google’s dominance in the search world (though obviously Google is one of the early leaders in the […]
Ooyala Bought Out by Management
Video distribution business Ooyala announced today that its management has completed a buyout of the company from previous owner Australian telecoms company Telstra. After a disappointing few years under […]
Taking Risks is the Safest Option for Competing with Tech Giants says Paddy Power Betfair’s Mäki
While the riskiest thing to do in the digital advertising world is playing it safe, the tech giants can’t always afford to do this since they face the most […]
How Shared Devices Cause Problems for Targeting on YouTube
Many advertisers and tech solutions approach advertising on YouTube either via audience targeting or channel targeting, but both of these methods have issues says Nadav Shmuel, founder and CEO […]
Many Publishers are Falling Short on GDPR with Inadequate Consent Tools says IAB’s Hartsuiker
We’ve seen a wide variety of approaches to gaining consent under GDPR, with some publishers sticking with standard cookie-consent tools which assumes a user consents to use of their […]