In this edition of ‘Sell-Side View’, we speak with Marla Newman, EVP of digital sales and Jason Lidofsky, executive director of video strategy and sales activation at Meredith Corp. […]
Making a Market: Exploring the CTV Advertising Opportunity
This year has seen consumer viewing on connected TV shoot up in Europe; now the ad industry has to make sure all the right pieces are in place to […]
The WIR: UK Establishes New Regulator to Handle Facebook and Google, Channel 4 Prioritises Digital Over Linear, and Snapchat Commits $1 Million Per Day to TikTok Competitor
In this week’s Week in Review: The UK government announced a new regulator to handle tech giants, Channel 4 commits to prioritise digital growth over linear ratings, and Snapchat […]
The Industry Analysts Make Their 2021 Predictions
It’s less than a month until Christmas, which means it’s that time of year when we start looking towards the industry trends and forces which will shape the year […]
Demand Path Optimisation Explained
ISBA’s study into programmatic supply chains released towards the start of the year confirmed what most in the industry already knew: there’s still a lot of inefficiency and a […]
VideoWeek Podcast #18, Sir Martin Sorrell, S4 Capital
This week’s guest is Sir Martin Sorrell, executive chairman at S4 Capital. Sorrell joins Vincent Flood, VideoWeek’s Editor-in-Chief, to discuss his views on WPP, the antitrust moves against the US […]
Influencer Marketing is Moving into Measurable Outcomes
While influencer marketing has grown significantly over the years, some marketers have remained sceptical about how effective it really is. In our ‘Buy-Side View’ series of interviews with marketers, […]
The WIR: Max Schrems Files Privacy Complaint Against Apple, BuzzFeed Buys HuffPost, and PubMatic Lines Up a $75 Million IPO
In this week’s Week in Review: Privacy activists file a complaint against Apple in Europe, BuzzFeed buys HuffPost, and PubMatic prepares to go public. To receive an update on […]
UK Ad Industry Targets Net Zero Carbon Emissions with Ad Net Zero
UK advertiser trade bodies ISBA, the Advertising Association, and the IPA have teamed up for ‘Ad Net Zero’, an industry initiative which aims to reach net zero carbon emissions […]
We’re Unlikely to See Cloud-Steamed Playable Ads for AAA Games Anytime Soon
Playable ads have evolved over the years from gimmicky interactive display ads to genuinely useful marketing tools for mobile game developers. Playable ads give users a chance to trial […]