Channel 4’s investment earlier this year in the Meatless Farm Company might have at first sounded like an odd pairing – there’s not much obvious synergy between TV broadcasting […]
The WIR: Mediaset Raises its Stake in ProSieben, Google Strips Contextual Content Categories from Bid Requests, and Disney+ Reaches 10 Million Subscribers at Launch
In this week’s Week in Review: Mediaset continues investing in ProSieben as ProSieben dispels merger rumours, Google announces plans to remove contextual content categories from bid requests, and Disney+ […]
The UK is Quickly Reaching its SVOD Saturation Point
Sixty percent of UK consumers say £20 is the maximum they’re willing to pay per month for TV streaming services, according to research released today by The Trade Desk, […]
Is Europe Making Progress on OTT Measurement?
Measurement for years now has been picked out as a key area of improvement for OTT, particularly in Europe, but how much progress is actually being made? Here Massimo […]
ITV Unveils New Addressable Advertising Platform ‘Planet V’
UK broadcaster ITV this morning revealed the first solid details of its upcoming programmatic addressable TV advertising platform, announcing that the platform will be called ‘Planet V’, and will […]
Turning TV Habits into Richer User Profiles
Privacy concerns and regulation are leading many advertisers and broadcasters to look for ways to target consumers which aren’t reliant on personally-identifiable information. While contextual targeting is one obvious […]
The WIR: BritBox Launches as Channel 4 Joins, ProSieben Sees Growth Despite Linear TV Decline, and TikTok Comes Under US National Security Review
In this week’s Week in Review: BritBox Launches in the UK, TV advertising continues to drop for ProSieben, and TikTok comes under investigation in the US. To receive an […]
How are Broadcasters Faring with Shorter Formats, New Ad Pods and Shoppable TV?
Over the past few years, we’ve seen a number of broadcasters experimenting extensively with new ad loads and creative ad formats across both their linear and over-the-top (OTT) channels. […]
YouTube Helps Creators Diversify Beyond Ad Revenue with Super Stickers
YouTube today launched the latest product in its line of additional monetisation options for creators, ‘Super Stickers’. Super Stickers are small animations which audiences can pay to post in […]
A ‘VAST’ Future for Video
It’s now been around five months since IAB Tech Lab released SIMID (Secure Interactive Media Interface Definition), a set of standards for enabling interactive video advertising, as a replacement […]
DSP Viant Returns to Independence as Meredith Sells its Stake
Ad tech company Viant’s co-founders,Tim and Chris Vanderhook, announced this morning they have bought back the 60 percent stake in the demand-side platform (DSP) from Meredith Corp for an […]