Whilst agency dissatisfaction with the Cannes Lions event itself stole the headlines this year as Publicis announced they wouldn’t return and WPP’s chief executive Sir Martin Sorrell lamented the […]
AdLedger, a Blockchain Consortium, Emergest to Promote Blockchain in Ad Tech
A new consortium has emerged in New York that aims to kickstart the deployment of blockchain across the online advertising ecosystem. The ‘AdLedger Consortium’ is comprised of advertising and […]
The WIR: Publicis Groupe Announces Withdrawal of Marketing Budget as Investment Turns to AI Powered Professional Assistant, Vivendi Repositions Dailymotion As ‘Clean’ and Safe Platform for Ads, and DMC Launches Virtualised All-IP Video Platform
In this week’s Week in Review: Publicis Groupe has announced the withdrawal of its marketing budget as it turns investment towards its AI powered professional assistant, Vivendi has repositioned […]
GroupM Revises UK Ad Spend Forecast Downwards by Three Percent due to Reduced TV Investment
GroupM have revised their forecast for growth in ad spend this year downward from 7 percent growth to 4.1 percent. They say the fall in ad investment growth predicted is partly […]
GroupM’s Clive Page Explains the Role the Addressable TV Unit Plays within WPP
It is sometimes difficult for agencies to settle on who is going to be responsible for addressable TV advertising. On the one hand you have the ‘traditional’ TV traders […]
Comcast Launches Blockchain Solution with Multiple Major Broadcasters Already on Board
Comcast’s Advanced Advertising Group, a newly-formed division of Comcast Cable that is composed of Comcast’s various ad tech acquisitions – Strata, FreeWheel, and Visible World – announced today today announced an initiative […]
Archaic Trading Deals are Holding Back Addressable TV in the UK
ITV plc, the UK’s largest commercial broadcaster, came about via the merger of Carlton and Granada in 2003. Back then the two companies accounted for more than half of […]
The WIR: European TV Giants Found Video Ad Exchange, Verizon Completes Yahoo Acquisition, SpotX Introduces ‘Audience Lock’
In this week’s Week in Review:ProSiebenSat.1, TF1 Group, and Mediaset have jointly established a video ad exchange, Verizon has completed the acquisition of Yahoo, prompting Marissa Mayer’s exit, and […]
The TV Industry has to Stop Fighting Yesterday’s Battles says IPONWEB’s Golbere
One of the themes discussed at our TV Rise event was the convergence of ad tech and martech and the implications for the TV industry. The technological revolution that […]
Sky and Virgin Media Confirm AdSmart Partnership in Watershed Deal for Addressable TV in the UK
Sky and Virgin Media have officially announced a partnership in the UK today that will allow Virgin Media to use Sky’s Adsmart technology for addressable TV and VOD. It has […]
Altice USA is Expected to Raise $1.35 Billion in IPO
Altice have announced that Altice USA it to launch its initial public offering (IPO), by selling more than 46.55 million shares of Class A common stock, which is expected to […]