In this week’s Week in Review: Netflix says it won’t turn to ads despite slowing subscriber growth, Blackstone buys mobile video ad tech company Vungle, and the BBC and […]
EC Clears Way for Vodafone to Become Western Europe’s Largest TV Operator
The European Commission this morning announced that it’s cleared Vodafone’s proposed €18 billion takeover of Liberty Global’s cable businesses in Germany, Hungary, Romania and Czechia, subject to certain conditions. […]
Reaching In-Travel Audiences: How In-Transit Advertising is Set to Take Off
One of the most interesting emerging frontiers of programmatic trading is the in-transit space, enabled by the emergence of ‘bring your own device’ (BYOD) systems where customers access content […]
The WIR: WPP Sells Majority Stake in Kantar, Google and Amazon Call an OTT Ceasefire, and France Passes its New Tech Tax
In this week’s Week in Review: WPP sells a 60 percent of Kantar to Bain Capital, Google and Amazon call off their OTT hostility, and France passes its new […]
RTL Unifies its Multi-Platform Networks into One European Super Group
European media giant RTL Group today announced it is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”. The move will initially […]
Optimising Broadcast Video on Demand for Advertisers
While many of the traditional broadcasters launched their on-demand services years ago, there are still a number of significant problems with broadcaster video on-demand (BVOD) inventory argues Dan Brown, […]
Why It’s Time for Rewarded Video to Thrive Outside of Gaming Apps
Rewarded video advertising, where consumers get in-app rewards in exchange for watching video ads, has so far largely been restricted to gaming. But Glenn Fishback, chief revenue officer at […]
Leading Experts Say It’s Too Early to Expect Much from the US GAFA Antitrust Investigations
Reports that the US Department of Justice (DOJ) and Federal Trade Commission are launching antitrust investigations into Google, Facebook, Amazon and Apple shook the industry when they were first […]
The WIR: UK’s Data Regulator Cracks Down on Cookie Consent, Ofcom says PSBs Need More Protection, and Apple News+ Underwhelms Publishers
In this week’s Week in Review: The UK’s ICO issues new guidance on cookies, Ofcom moves to protect PSBs against digital competitors, and publisher report disappointing revenues from Apple […]