Roku is perhaps best known for the over-the-top (OTT) devices it manufactures, but earlier this year the company’s advertising and licensing revenues exceeded hardware sales for the first time […]
Auction Tweaking is Fine as Long as It’s Transparent says IPONWEB’s Shevlin
Supply-side platforms and demand-side platforms often make tweaks to auction logic to try to get better results for their clients, with many SSPs moving to second price auctions, and demand-side […]
Sports are Driving Live Streaming at Scale says FreeWheel’s Bremond
FreeWheel’s mission statement is to give TV a way to defend itself against the digital threat says FreeWheel’s European managing director Thomas Bremond, and its working with broadcasters to […]
How AppNexus Balances Buy-Side and Sell-Side Interests
While demand-side platforms (DSPs) and supply-side platforms (SSPs) are locked in a back and forth of tweaking auction mechanics to generate better yields for their clients, AppNexus is in […]
The WiR: Comcast and Fox Head to Auction for Sky, Ofcom Outlines Case for Regulation of Online Media, and Amazon Set to Become Third Largest Digital Ad Seller in US
In this week’s Week in Review: Comcast and Fox’s battle for Sky concludes with an auction, Ofcom outlines the case for regulation of online media, and Amazon is set […]
Personalisation Shouldn’t be the Preserve of the Tech Giants says IRIS.TV’s Hyden
While traditional media companies have usually been ‘content first’, while companies like Google, Facebook and Amazon specialised in understanding the likes and dislikes of consumers says IRIS.TV’s co-founder and […]
Viewability Rates Are the Industry’s Dirty Little Secret says Spotify’s Danzis
Viewability rates, measured by the MRC’s standards, haven’t really improved over the past few quarters says Spotify’s global head of video monetisation Brian Danzis. But things look even worse […]
Broadcasters Need to Scale Beyond Their Local Markets says TF1’s Boscher
The European Broadcaster Exchange (EBX), a joint venture started by ProSiebenSat.1, TF1, Mediaset and Channel 4, began operations earlier this year, and has begun delivering pan-European ad campaigns across […]
How JCDecaux Are Chasing After Programmatic Budgets for DOOH
Earlier this summer outdoor advertising giant JCDecaux announced the launch of Viewed Impressions for Out Of Home (VIOOH), a new global platform to enable programmatic planning and trading of […]
The WiR: Huawei Launches OTT Service in Europe, Nielsen Considers Sale, and Sizmek Announces Advanced TV Solution
In this week’s Week in Review: Huawei launches its mobile OTT service in Europe, Nielsen reveals plans for potential sale, and Sizmek launches a new advanced TV offering. To […]
Introducing The Video & TV Advertising Guide 2019
Today we are proud to launch the Video & TV Advertising Guide for 2019. After a successful debut last year as the ‘Addressable TV Advertising Guide’, we decided to […]