In this week’s Week in Review: Grindr and its tech partners are accused of illegally sharing personal data, TikTok plans an advertiser-friendly feed of curated content, and ethical video […]
How Will Google’s Phasing Out of Third-Party Cookies Impact Video?
Google’s announcement on Tuesday that it will phase out support for third-party cookies in Chrome within two years is an early contender for story of the year. Some expected […]
Customisation, Interactivity and Monetisation: A Guide to the Video Players
The video players are a key, and perhaps often underappreciated, part of the video advertising ecosystem. Many are rolled into larger ‘online video platform’ products, meaning it can be […]
If You Wondered Why the BBC Seems Less Invested in BritBox, It’s Because They Are
Unlike many of the other new subscription video on-demand services that have launched recently, ITV and the BBC’s joint venture BritBox came to market in the UK without any […]
Buy-Side View Special: What’s Your Biggest Bugbear with Video and OTT Advertising?
This week’s ‘Buy-Side View’ special was originally published in the Video & OTT Advertising Guide 2020. The full guide can be downloaded for free here. Ultimately the advertising industry […]
The WIR: Amazon Wants to Sell OTT Ads Outside of Fire TV, IAB Set Out Actions to Address the ICO’s RTB Concerns, and NBCU Launches a New Ad Buying Platform to Unify TV and Video
In this week’s Week in Review: Amazon is in talks to begin selling OTT inventory outside of its own Amazon Fire TV platform, the IAB lays out actions to […]
Can you Differentiate between FAST and AVOD? A Side-by-Side Comparison of Some of the OTT Challengers
As the streaming wars pick up speed, a lot of the focus has understandably been on the apps produced by the broadcasters and the tech giants. A lot of […]
The Buy-Side View: Q&A with Firebox’s Callum Watt
In this edition of ‘Buy-Side View’, we speak with Callum Watt, brand director at online retailer Firebox. In this interview, Watt discusses the different strengths of Facebook and YouTube […]
Tremor Acquires Unruly from News Corp
Tremor International (known as Taptica International until earlier this year) announced today it has bought UK-based video ad tech specialist Unruly from News Corp. News Corp in return will […]
The WIR: Cadent Buys 4INFO, Comcast in Talks for XUMO Acquisition, and CCPA Comes Into Force in California
In 2020’s first Week in Review: Cadent buys identity solutions company 4INFO, Comcast enters talks to buy XUMO, and California’s new privacy laws come into force. To receive an […]