In this week’s Week in Review: Bitcoin-based ad trading platform NYIAX completes funding round, Snap partners with NBCUniversal for scripted content, and Nielsen announced SVOD measurement service. To receive […]
Brands Should Look Beyond Facebook and Google says Oath’s Dave Simon #NVF17
Many of our speakers at New Video Frontiers this year talked about the challenges posed by the “duopoly” of Facebook and Google, with many marketers and publishers feeling forced […]
UK Video Ad Spend Overtakes Display for First Time Ever
Advertisers in the UK are now spending more on video ads than display ads for the first time ever, according to the Internet Advertising Bureau and PricewaterhouseCoopers’ Digital Adspend […]
Mobile Trends are Accelerating Video Convergence says Spotify’s Brian Danzis
Changing consumer habits are pushing forward video convergence says Spotify’s global head of video monetisation Brian Danzis, as marketers and agencies start to bring their TV and digital video […]
AI Targeting is Not Manipulation says Texture AI’s James Carney
The ethical concerns that are cropping up around the use of AI and machine learning for marketing are exaggerated says Dr. James Carney, director of Texture AI. He argues […]
The WIR: TV Stock Fall after AT&T Reports Subscriber Losses, LinkedIn Moves into Video Ads, and Trade Groups Tackle Annoying Ads
In this week’s Week in Review: AT&T sends Wall Street into a panic after attributing a net loss in subscribers to cord cutting, trade groups team up to fight […]
Can the ‘Video Pivot’ help Publishers Survive in the Age of the Duopoly? #NVF17
Publishers’ video departments are thriving, but are they really gearing up to go ‘video first’, or is the video pivot a trade publication born buzzword that’s divorced from the […]
US Tech Giants are the Vampire Squids of Online Data says Arete’s Kramer #NVF17
One of the highlights of last week’s New Video Frontiers was Arete Research senior analyst Richard Kramer’s talk on how digital advertising markets are rigged. Kramer pulled no punches […]
Can Broadcaster Alliances Overcome the Hurdles to Addressable TV Advertising?
The growing range of addressable TV products coming to market are opening up an array of new opportunities for media buyers. But the new landscape also poses challenges, as […]
TV Industry Should Be Wary of Facebook’s ‘Bait and Switch’ Strategy says FreeWheel’s Bremond
Facebook’s video strategy can be characterised as a ‘bait-and-switch’ according to Thomas Bremond, European managing director at FreeWheel. In the opening keynote at New Video Frontiers in London last […]
The WIR: Police Raid Vivendi’s Raid HQ, Google Unveils Insights Engine Project, Piracy Ad Revenue is Halved
In this week’s Week in Review: Police search Vivendi’s Paris HQ, Google unveils its Insights Engine Project and TAG research shows the ad industry turning the tide in the […]