There are now more UK subscriptions to paid streaming services Netflix, Amazon Prime Video and Now TV than there are to traditional pay TV services, according to UK communications […]
Exclusive: YouTube Trials New ‘Skip to End’ Video Ad Format
YouTube has begun trialling a new in-stream ad format which makes users watch both the first five seconds and the last five seconds of an ad, VAN has learned. […]
Amobee Wins Auction for Videology Assets with $117 Million Bid
Singtel-owned Amobee has won the auction for Videology’s assets with a bid worth $117,300,000. As we reported earlier in the week, a consortium of broadcasters — including ITV, ProSieben.Sat1 […]
The WIR: UK Watchdog Hits Facebook With Maximum Fine, MediaMath Raises $225 Million, and AT&T Reveals Ambitions for HBO
In this week’s Week in Review: The UK’s ICO hits Facebook with the maximum possible fine for data breaches, MediaMath raised $225 million, and AT&T reveals its plans to […]
Nearly Half of Agencies Exclusively Use Their Own Tech for Programmatic Buying
Nearly 50 percent of agencies exclusively use their own tech to enable programmatic trading, according to a research released by IPONWEB and ExchangeWire, though a slim majority still use […]
Inventory Levels have Declined but Third Party Data is Strong Post-GDPR says Omnicom’s Hopwood
Europe’s General Data Protection Regulation (GDPR) had the potential to have a huge impact on the availability of data and inventory, and on the capabilities of ad tech companies […]
Sky’s Hutcheson on Creating AdSmart’s “Transactional Layer”
Sky’s addressable TV advertising product AdSmart is well established in the UK now, having launched in 2014 and run over 10,000 addressable campaigns, and is beginning to expand across […]
Traditional TV is Facing an Existential Crisis but There’s Still Hope says Omnicom’s Hopwood
The consolidation we’re seeing in the TV world is largely being driven by established media companies realising that their strategies for content production are outdated says Danny Hopwood, president […]
Exclusive: ITV Joins European TV Giants in Bid to Buy Videology
The deadline for the auction for Videology’s assets is 13th of July, which also happens to be Friday the 13th. However, the day’s association with bad luck hasn’t deterred […]
No Reason Agencies Shouldn’t be Thriving says The Exchange Lab’s Dobson
The dual threat of consultancies and in-housing has put traditional ad agencies under threat, but the role of the agency should be on the ascendancy as clients need more help […]