1904, 2024The WIR: Netflix Reports on Ad Growth, Sony Lines Up Paramount Bid, and Axel Springer CEO says “Don’t Fear Google, it’s Already Won”
1804, 2024 Impact Media Launches with Attention-Based Guarantee ModelTim Cross2024-04-18T18:27:52+01:00Tags: Ad Tech|
1804, 2024 More Promising Signs for European TV as MFE Sees Ad Growth in Italy and SpainTim Cross2024-04-18T12:43:09+01:00Tags: TV|
1804, 2024 Live Rights Are the Goal for FC Barçelona’s New Streaming ServiceDan Meier2024-04-18T11:31:21+01:00Tags: sport|
1704, 2024 With Marketing Budgets Under Pressure, CTV Measurement is More Important Than EverTim Cross2024-04-17T14:33:27+01:00Tags: Measurement|
1704, 2024 Flywheel Takes Centre Stage in Omnicom’s Growth PlansTim Cross2024-04-17T12:38:28+01:00Tags: Agency|
1704, 2024 Samsung Creates European Services Division Under Newly Promoted SVP Alex HoleDan Meier2024-04-17T10:22:49+01:00Tags: CTV|
1604, 2024 Video Made Up Nearly a Quarter of US Digital Ad Spend Last YearTim Cross2024-04-16T13:48:38+01:00Tags: TV|
1604, 2024 Strong Performance at ProSieben Raises the Stakes in MFE BattleDan Meier2024-04-16T11:51:10+01:00Tags: TV|
1604, 2024 Cookie Deprecation Could Have Implications for CTV MeasurementTim Cross2024-04-16T11:17:05+01:00Tags: Measurement|
1504, 2024 “If They Ban TikTok, Something Else Will Pop Up” – Q&A with team5pm’s Jelmer WindDan Meier2024-04-16T09:05:31+01:00Tags: Social Video|
